Coming up with a brilliant business idea is just the beginning. The real challenge is to evaluate whether your startup idea has the potential to succeed in the market. Many entrepreneurs make the mistake of assuming that their idea is a surefire winner, only to find out later that there was little demand or too much competition for their product or service. Evaluating your startup idea early on can save you time, money, and heartache down the road. In this video from Y Combinator Partner Kevin Hale, you’ll be guided through the key questions to ask and steps to take when evaluating your startup idea, so you can increase your chances of success and make informed decisions about your business.

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